With over 30 years of experience in academic and business leadership, I bring a wealth of expertise to coaching and mentoring professionals in achieving their goals and unlocking their potential.
As Head of Marketing for a globally recognized organization known for pioneering technological innovation in home and personal care, I thrived in a dynamic, fast-paced environment that prioritised problem-solving through an engineering mindset.
I was part of the founding management team that launched Dyson Ireland in 2004, playing a pivotal role in transforming the brand into the much-loved household name it is today. A key milestone in that journey was leading the go-to-market strategy for breakthrough innovations, including the launch of the iconic Supersonic hairdryer in 2016. This initiative achieved market leadership within months while sustaining over a decade of dominance for Dyson’s floorcare portfolio.
By consistently reimagining marketing execution, my teams delivered significant business results, fostered personal and professional growth, and earned global recognition.
Beyond marketing, I have been deeply involved in supporting Diversity & Inclusion initiatives and providing mentorship for a graduate program across EMEA. These experiences provided invaluable insights into the challenges faced in competitive business environments and strengthened my commitment to supporting diverse talent.
Let my proven strategies and insights empower you to thrive in today’s competitive landscape. Together, we can refine your abilities, elevate your skills, and set you on a path to success.
Hello, I’m Martine.
Qualifications
PDCM: Professional Diploma in Coaching and Mentoring (2022)
Situational Leadership (2019)
https://www.blanchard.com/our-content/programs/slii
GAP: Negotiating Skills (2014)
https://wits-enterprise.co.za/docs/_MAP_Brochure_generic.pdf
MAP: Management Advancement Programme (1991)
WITS University Business School,
https://wits-enterprise.co.za/docs/_MAP_Brochure_generic.pdf
B.Sc Honours (1983)
NUI Maynooth, Ireland